Reputation Advisor resources

Reputation Management Guides

Practical guides for negative Google news, executive reputation, suspected fake reviews, corporate PR crises, and inaccurate AI answers.

• Negative News on Google: A Practical Response Guide — How to assess negative news in Google results, preserve evidence, choose realistic remedies, and evaluate reputation management help without removal promises.
• Executive Reputation Management: A Practical Guide — A practical framework for executive reputation: separate personal and company risk, protect privacy, build credible authority, and prepare for scrutiny.
• Suspected Fake Reviews: Response and Evidence Guide — What to do when reviews may be fake: preserve evidence, avoid public accusations, use platform processes, improve legitimate feedback, and choose help carefully.
• Corporate PR Crisis: A Practical Response Guide — A calm framework for a corporate PR crisis: establish facts, assign decision rights, communicate with stakeholders, and plan recovery without overpromising.
• Inaccurate AI Answers: A Reputation Response Guide — How to respond when an AI answer misstates your company or executive: capture the error, improve authoritative information, request correction, and set expectations.
• Crisis PR Costs: A Buyer’s Guide to Scope, Quotes, and Procurement — Understand what drives crisis PR costs, compare project and retainer pricing, and request a written quote without relying on arbitrary price promises.
• How to Choose a Crisis PR Agency: A Due-Diligence Guide — A buyer-focused process for vetting a crisis PR agency: request evidence, check conflicts, verify escalation coverage, compare measurement, and review the contract.
• Crisis PR Agency Selection Checklist and Purchasing Worksheet — A readable crisis PR procurement worksheet with practical checkboxes for scope, evidence, conflicts, escalation coverage, measurement, quotes, and contract review.

Use the AI Advisor for your situation

These guides explain common decisions and limits. For a situation-specific starting point, describe your situation to the AI Reputation Advisor.

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