Sitrick and Company

The go-to crisis communications firm for high-stakes reputation battles.

Los Angeles, California

Sitrick and Company, founded by Michael Sitrick in 1989, is one of the most storied crisis communications firms in the United States. Known as the strategist celebrities, corporations, and executives call when facing scandal, litigation, bankruptcy, or hostile media coverage, the firm built its name on aggressive, story-driven advocacy — reshaping narratives rather than issuing defensive statements. The firm's practice spans crisis management, litigation communications, corporate restructurings, mergers and acquisitions, and sensitive-situation media strategy. Sitrick has handled matters for major studios, Fortune 500 companies, religious institutions, and public figures, and its founder literally wrote the book on the discipline — "Spin: How to Turn the Power of the Press to Your Advantage."

Specialties

• Crisis Management
• Litigation Communications
• Media Strategy

Services

• Crisis communications
• Litigation PR
• Corporate restructuring communications
• Sensitive-situation strategy
• Executive media counsel