RepTrak

Reputation intelligence and benchmarking.

Boston, MA

RepTrak is a Boston-based reputation intelligence company that measures and benchmarks corporate reputation across more than 60 countries. Its data platform is built on decades of stakeholder research, and its annual Global RepTrak ranking of the world's most reputable companies is widely cited in business media. Rather than repairing search results, RepTrak quantifies reputation itself: surveying stakeholders, scoring companies across dimensions such as products, governance, citizenship, and leadership, and benchmarking against peers. Companies use the platform to track sentiment over time, model how reputation drives business outcomes, and guide communications investment. RepTrak fits large corporations with dedicated communications and brand teams that need to measure, benchmark, and manage reputation as a strategic asset — a complement to, not a substitute for, hands-on reputation repair services.

Specialties

• Reputation Measurement
• Corporate Reputation
• Benchmarking & Analytics

Services

• Reputation Intelligence Platform
• Stakeholder Sentiment Tracking
• Peer Benchmarking
• Reputation Advisory