Big Blue Robot

Veteran corporate and executive reputation management since the early days of ORM.

Provo, Utah

Big Blue Robot is one of the longest-operating online reputation management firms, founded by Don Sorensen, an ORM pioneer who has been quoted in The New York Times, Forbes, and Business Insider on reputation strategy. The firm focuses on corporate brands, CEOs, and high-profile executives whose search results materially affect deals, hiring, and shareholder confidence. Its engagements typically combine negative search result suppression, owned-asset development, executive branding, and long-term search landscape management. Big Blue Robot is known for taking on complex corporate cases — activist attacks, litigation coverage, and merger-related coverage — where the goal is a durable, accurate first page of Google rather than a quick fix.

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